Additionally, 70% of wine is
purchased by women and our Inspiration package brings a "fashion" side to wine which targets well this important purchasing decision maker.

Target Markets and Inspiration Brand Positioning:

The Inspiration is targeted to create single serve brand extensions for premium wine categories. New distribution opportunities should be opened up with this innovative alternative wine package.

The target market is likely 20-40 year old consumers with distribution channels targeting trendy bars and events, such as concerts, car races, golf and tennis matches, football games and brand extensions for air, sea and rail travel.
The Brand
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